Digital strategy
Web communication Boost your digital image
Implementing effective web communication can be complex. You may be faced with challenges such as an outdated website, a blog with no recent posts, inadequate presence on social networks, unengaging email campaigns, or a lack of balance between SEO and SEA. At wizAcom, we tackle these issues by starting every digital communication strategy with the creation of a tailor-made editorial line that perfectly reflects your identity. We work with you every step of the way, with passion and dedication, to help you build a harmonious and effective digital ecosystem.
SEO copywriting, a pillar of web communication
With over 10 years of experience in optimised copywriting, we delve into your values, skills, products, and services to create compelling and engaging content. Additionally, we optimise this content to ensure it is well-referenced by search engines, guaranteeing greater online visibility.
The role of social networks in digital communication
Every year, companies are surveyed about their presence on social networks. According to the latest data, Facebook leads as the most popular site (83%), closely followed by Instagram and LinkedIn, both tied at 79%. YouTube ranks fourth (60%). [Source: Meltwater 2024 Barometer] Have you determined which social network is best suited for your business? Are you considering community management services? Let us assist you in enhancing your online presence and raising your profile.
What's the difference between web & digital?
Understanding the distinction between ‘web’ and ‘digital’ is crucial. While both terms encompass various fields requiring internet and screen usage, such as mobile or computer screens, it’s important to recognize that each profession demands unique skills. Lumpimg everything together poses a significant risk, obscuring the nuanced expertise required in different areas.
The vital role of online advertising in your web communication strategy
Online advertising, also known as SEA (Search Engine Advertising), is a pivotal component of your web communication strategy. At wizAcom, we collaborate with you to evaluate the relevance of a paid advertising strategy and determine the most suitable media and formats tailored to your specific needs.
E-commerce web communication
At wizAcom, we understand that merely having an online shop isn’t sufficient for e-commerce success. It’s essential to curate engaging content for your product pages and offer valuable services and advice that complement your business, driving traffic to your site (e.g., through a blog). By focusing on persuasion, reassurance, and education, you can effectively convert visitors into customers. Our expertise lies in helping you communicate effectively, enhance visibility, and differentiate yourself from competitors. If you’re looking to boost your online sales, we’re here to support you every step of the way.
