What is a Community Manager?
The Community Manager is a pivotal figure in overseeing a brand’s online footprint.
Their primary role revolves around energising social media platforms, fostering a vibrant community around your brand.
Key responsibilities include:
- Crafting a social media strategy customised to your industry.
- Formulating an editorial calendar to schedule posts based on frequency and seasonal relevance.
- Generating engaging content to encourage audience interaction, employing various formats such as text, images, videos, or contests.
- Moderating social media channels to sustain a welcoming atmosphere consistent with your brand values.
- Contributing to the development of a cohesive digital ecosystem by aligning actions with strategic online objectives.
Why hire a community manager?
Hiring a Community Manager may initially appear unnecessary when contemplating managing your social media channels independently.
However, consider whether dedicating your time to this task truly maximises your efficiency. Is social media management where your unique skills and strengths lie? Are you equipped to handle negative feedback with objectivity and professionalism? Have you mastered the intricacies and best practices specific to each social platform? The choice ultimately rests with you.
By enlisting the expertise of a social media professional, you liberate valuable time to focus on your core competencies. You establish strategic directives: what tone should be adopted? Which audience segments should be targeted? What conversion objectives need to be achieved?
In addition to crafting compelling content to foster audience engagement with your brand, wizAcom diligently monitors your online reputation and analyses the strategies implemented by your competitors.
Which social network is best?
Social media platforms are proliferating rapidly, offering a plethora of options for online engagement. Each platform boasts its own distinct audience, norms, and preferences.
However, haphazardly joining every social network and sharing identical content across all platforms can result in diffusion and a lack of targeting.
Annually, businesses are surveyed regarding their online presence. In France, LinkedIn reigns supreme with over 91% of companies maintaining a presence on this professional networking platform, closely followed by Facebook at 84%, and Instagram at 83%. This nuanced understanding of the French market allows wizAcom to offer tailored support to international companies seeking to engage with the French audience. [Source: Meltwater 2023 Barometer]
Understanding your target audience, their social media usage patterns, and their expectations enables you to select the most suitable platform for your brand. In an ever-evolving competitive arena, consumers are constantly seeking novelty, underscoring the strategic significance of your brand objectives.
In France, social media enjoys even greater popularity compared to the rest of the world. In a tense economic climate, social networks appear to be solidifying their position in France as a primary communication channel for capturing the attention of French consumers, surpassing their importance in other regions.
[Source: Meltwater 2023 Barometer]
