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What's the Difference Between Web and Digital?

Can you tell the difference between web and digital? In this article, we will dissect the distinction between web and digital to clarify their unique roles and functions.

These two terms are sometimes difficult to distinguish. Yet, they encompass a wide range of expertise, all linked to the use of the Internet and screens, whether on mobile or computer.

It is important not to confuse them, as each field requires specific skills.

On one hand, we have web technologies, which focus on the technical aspects of building and maintaining websites and applications. This includes coding, server management, and ensuring optimal performance and security.

On the other hand, we have digital practices, which are centered around marketing, content creation, and leveraging online platforms to engage with audiences and promote brands.

By understanding these differences, you can better appreciate the specialised skills involved in each field and how they contribute to the broader digital ecosystem.

What Does the Term "Web" Mean?

In English, the web refers to “the web,” an abbreviation of the famous World Wide Web, or www.

Behind this term lies a complex, constantly evolving system of hypertext links, fed by a global computer network. But what does it actually mean?

The web is simply your website. It consists of what the visitor sees, also known as the front end, and what the person who manages the content sees, or the back end.

Additionally, it includes technical elements such as FTP servers and SSL certificates. But don’t worry, we won’t go into the technical details!

Just remember that the web brings together a series of technical tools that interact with each other to offer your visitors the best possible experience when they browse your website.

  • wizAcom, thanks to its expertise in web technologies, is supporting ResMed Europe in its website redesign projects.

What Do We Mean by "Digital"?

Digital, particularly in the field of digital marketing, encompasses the use of all dematerialised communication tools available to promote your business:

  • Blog posts
  • Email campaigns
  • Social networks
  • Applications
  • Paid advertising campaigns, such as Google AdWords or Facebook Ads, among others

Each digital promotional action is generally aimed at attracting qualified traffic to your website with the goal of conversion.

  • wizAcom supports Visite Charente in all its digital communications.

Digital is therefore at the service of the web; the web is at the heart of your digital strategy.

Do you now understand the difference between web and digital? Now let's talk about your needs!

As you can see, the web and digital professions require a wide range of skills.

With wizAcom, we offer a hybrid approach:

  • Listening to your strategic needs,
  • Selecting the right service providers and communicating technical solutions,
  • Creating your digital content.

Furthermore, our bilingual expertise ensures that your content is effectively localised for French-speaking markets, maximising your reach and impact.

For a harmonious web and digital strategy, put your trust in wizAcom! Contact us now to discuss your projects!