wizAcom stops managing social media accounts
At wizAcom, we have decided to no longer offer social media management services. Social media may seem essential for a company’s visibility, but in reality, it is not always the best investment in terms of profitability and sustainability. Feeding algorithms without a clear strategy risks dispersing your efforts and failing to achieve the expected results. It makes more sense to invest in channels that bring real, long-term value to your business, while maintaining responsible and authentic communication. We believe it makes more sense to focus on communication tools that have a real impact. We help you identify the communication channels best suited to your needs and implement a clear and measurable strategy. From creating a robust website to optimizing your digital tools, we help you build a coherent and sustainable communication ecosystem.
The essential tasks of a Community Manager for consistent communication
The Community Manager is often seen as the “pilot” of a brand’s online presence. Responsible for managing the company’s digital ecosystem, their role is to engage, retain, and maintain relationships with the audience. Their main mission is to animate social networks, but also to ensure consistency across all communication channels. Their responsibilities include:
- Developing an online presence strategy, taking into account the company’s sector of activity.
- Setting up an editorial calendar to plan publications according to frequency and seasonality.
- Creating engaging content (text, visuals, videos, contests) to encourage interaction with the community. Moderating interactions, ensuring that the company’s values are respected.
- Contributing to a coherent global digital ecosystem that is aligned with the company’s strategic objectives.
Why might a Community Manager not be the right solution for you?
Hiring a Community Manager, whether internal or external to your teams, may seem like the obvious solution for a company looking to boost its communication channels. However, is this the most effective solution for you?
By multiplying your posts across all networks, you risk spreading your efforts too thin and failing to reach your targets optimally.
Each platform has its own specific characteristics, and it is often more relevant to focus on the channels that really correspond to your audience.
Managing a social media strategy requires time, energy, and specific skills. Perhaps your time would be better invested elsewhere, in tasks that require your expertise?
It’s up to you to choose the right direction
Social media has become a must for many. But at wizAcom, we suggest you rethink your digital ecosystem. No more endless posts without a real strategy. Make way for targeted, thoughtful, and measurable communication to grow your business sustainably.
