A 40-Page Brochure for the Salon du Patrimoine Paris 2025
At wizAcom, we had the privilege of designing and writing a 40-page premium brochure for wienerberger, aimed at prescribers and architects of the Bâtiments de France. Presented at the Salon du Patrimoine Paris 2025*, this project embodies our expertise in high-end brochure writing and creative communication.
Collaboration and Complementary Expertise
This achievement was the result of close cooperation with Wienerberger’s teams and the artistic direction of Alket, a Charente-based agency. Together, we combined editorial precision and visual excellence to create a brochure that goes far beyond a simple catalog.
Turning Technical Content into Inspiration
The challenge was to adapt highly technical content (“flat tiles” for roofers) into a narrative that inspires prescribers and architects. Through careful editorial work, we transformed technical data into a story that makes readers dream, showing how a tile can become a symbol of heritage and beauty.
Balancing Group Identity and Prestige Brands
Another key aspect was finding the right balance between wienerberger, a group still relatively unknown in France, and its prestigious heritage brands: TERREAL, Koramic, and Aléonard. The brochure highlights this subtle compromise: reinforcing the group’s identity while celebrating the aura of its luxury brands.
We actively participated in the choice of materials, selecting a premium paper that reflects the high-end nature of the project. Despite tight deadlines, every stage was carried out with passion and precision, resulting in a brochure that is both unique and timeless.
Elevating Heritage Through Words and Images
The visuals, houses, castles, and remarkable buildings, combined with refined editorial writing, bring a strong emotional dimension. This brochure is not a catalog; it is an invitation to dream, to rediscover heritage through the elegance of roofs and tiles.
*Discover the 2025 edition of the Paris Salon du Patrimoine
