{"id":708,"date":"2024-05-17T11:57:16","date_gmt":"2024-05-17T09:57:16","guid":{"rendered":"https:\/\/wizacom.fr\/seo-inclusive-writing\/"},"modified":"2024-08-21T11:09:00","modified_gmt":"2024-08-21T09:09:00","slug":"seo-inclusive-writing","status":"publish","type":"post","link":"https:\/\/wizacom.fr\/en\/seo-inclusive-writing\/","title":{"rendered":"SEO and Inclusive Writing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"708\" class=\"elementor elementor-708 elementor-704\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-487e34d6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"487e34d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eeb79bf\" data-id=\"5eeb79bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0e278b premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"3a0e278b\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h2 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tSearch Engine Optimisation and Inclusive Writing\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209bc164 elementor-widget elementor-widget-text-editor\" data-id=\"209bc164\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In a previous article, we discussed how SEO copywriting balances the needs of your website visitors with the demands of search engine algorithms. The goal is to create content that enhances your <strong><a href=\"https:\/\/wizacom.fr\/en\/seo-copywriting\/\" target=\"_blank\" rel=\"noopener\">site\u2019s natural ranking<\/a><\/strong>.<\/p>\n<p>But what if your company embraces inclusive writing as a key part of its communication? Take, for example, <a href=\"https:\/\/www.netre-coaching.com\/\" target=\"_blank\" rel=\"noopener\">my client N&#8217;\u00eatre Coaching<\/a>, where inclusion is a vital element of their brand message.<\/p>\n<p>Together, we\u2019ve crafted an inclusive writing style that ensures every reader feels acknowledged while still meeting the criteria of search engines.<\/p>\n<p>Let\u2019s delve into how this approach works!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74430d2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74430d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60119b9\" data-id=\"60119b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0974dc3 premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"0974dc3\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h2 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tHow to reconcile SEO and inclusive writing?\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4088baa premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"4088baa\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h3 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tUse inclusive writing in body copy only\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h3>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6c3e8 elementor-widget elementor-widget-text-editor\" data-id=\"2d6c3e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If your goal is to ensure that <strong>all your readers feel included<\/strong> in your blog posts, web pages, and other content, inclusive writing can be an excellent choice.<\/p>\n<p>However, it&#8217;s important to remember that <strong>search engine algorithms do not (yet!) recognise inclusive language elements<\/strong>.<\/p>\n<p>Therefore, it\u2019s best to <strong>avoid using inclusive language in crucial SEO tags<\/strong> such as:<\/p>\n<ul>\n<li>Meta descriptions<\/li>\n<li>Titles<\/li>\n<li>Subheadings (H1, H2, etc.)<\/li>\n<\/ul>\n<p>These tags play a vital role in your SEO rankings, and missteps here could lead to penalties. Similarly, steer clear of inclusive writing in your <strong>URLs<\/strong>, particularly the use of midpoints, as they can cause errors. Lastly, avoid using this style in <strong>alt tags<\/strong> (alternative text for images), which are specifically intended for the visually impaired.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4f472 premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"3e4f472\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h3 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tThe Midpoint in Inclusive Writing\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h3>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c90f5 elementor-widget elementor-widget-text-editor\" data-id=\"30c90f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Inclusive writing in French<\/strong> offers several methods, including parentheses, slashes, dashes, underscores, and the midpoint.<\/p>\n<p>However, it\u2019s crucial to note that <strong>Google interprets both the midpoint and dash as spaces<\/strong>.<\/p>\n<p>If you&#8217;re <strong>targeting the French market<\/strong>, understanding these nuances is key to adapting your content effectively.<\/p>\n<p>For example, if your main keyword is &#8220;citoyen-ne,&#8221; only &#8220;citoyen&#8221; will be recognised and indexed by search engines.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58c50ad6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"58c50ad6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2da3982c\" data-id=\"2da3982c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25f44a8a premium-testimonial-separator-row elementor-widget elementor-widget-premium-addon-testimonials\" data-id=\"25f44a8a\" data-element_type=\"widget\" data-widget_type=\"premium-addon-testimonials.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t<div class=\"premium-testimonial-box\">\r\n\t\t<div class=\"premium-testimonial-container\">\r\n\t\t\t<i class=\"fa fa-quote-left premium-testimonial-upper-quote\"><\/i>\r\n\t\t\t<div class=\"premium-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-testimonial-img-wrapper circle\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wizacom.fr\/wp-content\/uploads\/favicon.png\" alt=\"favicon\" class=\"premium-testimonial-person-image\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"premium-testimonial-text-wrapper\">\r\n\t\t\t\t\t<div >\r\n\t\t\t\t\t\t<p>Need help crafting <strong>inclusive content for your website<\/strong> in either French or English? Let\u2019s discuss your goals and target audience today!<\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-testimonial-author-info\">\r\n\t\t\t\t\t<div class=\"premium-testimonial-person-name\">\r\n\t\t\t\t\t\t<span >\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<span class=\"premium-testimonial-separator\"><\/span>\r\n\r\n\t\t\t\t\t<h4 class=\"premium-testimonial-company-name\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" class=\"premium-testimonial-company-link\">\r\n\t\t\t\t\t\t\t<span >\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<i class=\"fa fa-quote-right premium-testimonial-lower-quote\"><\/i>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca1f7ed elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ca1f7ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d8a32e7\" data-id=\"5d8a32e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12315f9d elementor-widget elementor-widget-premium-addon-button\" data-id=\"12315f9d\" data-element_type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-sm premium-button-style1-bottom\" href=\"https:\/\/wizacom.fr\/contact\/\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\tContact us\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7f2a6c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b7f2a6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2647b2\" data-id=\"b2647b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1a7a5c premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"e1a7a5c\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h2 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tNeologisms and SEO: A Cautionary Tale\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-562c9e0 elementor-widget elementor-widget-text-editor\" data-id=\"562c9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Neologisms and SEO<\/strong> don\u2019t always go hand in hand! The primary goal of SEO is to align your content with <strong>what your readers are searching for<\/strong>.<\/p>\n<p>At wizAcom, we focus on <strong>matching your content to the questions and terms your target audience is using<\/strong>.<\/p>\n<p>What do we mean by \u201cnew words\u201d? Let\u2019s consider a French example: &#8220;<strong>author<\/strong>,&#8221; &#8220;auteur \/ auteure,&#8221; and &#8220;autrice&#8221; are recognised terms in French.<\/p>\n<p>However, if you use the neologism &#8220;<strong>auteurice<\/strong>,&#8221; search engines may not recognise it and might suggest corrections. This can lead to less relevant search results compared to the more widely used term &#8220;auteur.&#8221; When optimising for search engines, sticking to established terminology helps ensure your content is easily found and relevant to your audience.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1160e1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c1160e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9187ba5\" data-id=\"9187ba5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80cbe7a premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"80cbe7a\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h2 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tTips for good SEO and inclusive writing\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a80ad97 elementor-widget elementor-widget-text-editor\" data-id=\"a80ad97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you want to be more inclusive in your digital content WHILE maintaining a naturally thought-out content strategy for search engines, here are a few tips we share with you:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bb9b9 elementor-widget elementor-widget-premium-icon-list\" data-id=\"41bb9b9\" data-element_type=\"widget\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\n\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-989cbca premium-bullet-list-content-grow-lc\">\n\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fas fa-arrow-right\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<span   data-text=\"Favors neutral terms: with a more generic, all-encompassing vocabulary, you get around the problem of inclusivity.\"> Favors neutral terms: with a more generic, all-encompassing vocabulary, you get around the problem of inclusivity. <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li>\n\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebae4f elementor-widget elementor-widget-premium-icon-list\" data-id=\"eebae4f\" data-element_type=\"widget\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\n\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-989cbca premium-bullet-list-content-grow-lc\">\n\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fas fa-arrow-right\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<span   data-text=\"Double the terms: but be careful not to make your words too heavy. This involves writing the masculine term AND its feminine equivalent side by side to avoid the pitfall of inclusive writing (tip for French content mainly).\"> Double the terms: but be careful not to make your words too heavy. This involves writing the masculine term AND its feminine equivalent side by side to avoid the pitfall of inclusive writing (tip for French content mainly). <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li>\n\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252a7f1 elementor-widget elementor-widget-premium-icon-list\" data-id=\"252a7f1\" data-element_type=\"widget\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\n\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-989cbca premium-bullet-list-content-grow-lc\">\n\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fas fa-arrow-right\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<span   data-text=\"Double the article without doubling the terms: tip ++ to avoid heaviness. This involves writing the masculine article AND the feminine article of a term. (also more appropriate for German or French content).\"> Double the article without doubling the terms: tip ++ to avoid heaviness. This involves writing the masculine article AND the feminine article of a term. (also more appropriate for German or French content). <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li>\n\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8123d8 elementor-widget elementor-widget-premium-icon-list\" data-id=\"b8123d8\" data-element_type=\"widget\" data-widget_type=\"premium-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<ul class=\"premium-bullet-list-box\">\n\t\t\n\t\t\t<li class=\"premium-bullet-list-content elementor-repeater-item-989cbca premium-bullet-list-content-grow-lc\">\n\t\t\t\t<div class=\"premium-bullet-list-text\">\n\t\t\t\t\t\t\t\t<div class=\"premium-bullet-list-wrapper\">\n\t\t\t\t\t<div class=\"premium-drawable-icon\"><i class=\"premium-svg-nodraw fas fa-arrow-right\" aria-hidden=\"true\"><\/i><\/div>\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<span   data-text=\"Opt for alphabetical order when enumerating\"> Opt for alphabetical order when enumerating <\/span>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/li>\n\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-193ca3c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"193ca3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5797554\" data-id=\"5797554\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be7e75e premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"be7e75e\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h2 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tWriting for your target audience improves your SEO\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90e186 elementor-widget elementor-widget-text-editor\" data-id=\"d90e186\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This paragraph may seem to contradict an earlier one, but that&#8217;s perfectly fine.<\/p>\n<p>If your target audience has embraced inclusive writing, even in their online searches, you can carve out a niche by incorporating distinctive terms into your content.<\/p>\n<p>In this way, the new words \u2014 or neologisms mentioned earlier \u2014 can actually enhance your search engine performance.<\/p>\n<p>Before diving into this innovative content strategy, it&#8217;s crucial to understand your audience, their reading habits, and the most frequently searched keywords. A comprehensive semantic analysis is key.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Do search engines know how to reference inclusive writing? Here are some keys to SEO and inclusive writing<\/p>\n","protected":false},"author":3002,"featured_media":703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":[],"categories":[30,42],"tags":[37,36],"yoast_head":"<title>SEO and inclusive writing | wizAcom Communications<\/title>\n<meta name=\"description\" content=\"SEO and inclusive writing: do search engines know how to combine the 2? 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