{"id":687,"date":"2022-10-12T12:12:00","date_gmt":"2022-10-12T10:12:00","guid":{"rendered":"https:\/\/wizacom.fr\/website-redesign\/"},"modified":"2024-05-12T07:24:05","modified_gmt":"2024-05-12T05:24:05","slug":"website-redesign","status":"publish","type":"post","link":"https:\/\/wizacom.fr\/en\/website-redesign\/","title":{"rendered":"Website Redesign: How to Safely Transform Your Online Presence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"687\" class=\"elementor elementor-687 elementor-350\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76598a43 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"76598a43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cfd946c\" data-id=\"2cfd946c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-255717cd premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"255717cd\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h2 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tWhat is a website makeover?\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737ce398 elementor-widget elementor-widget-text-editor\" data-id=\"737ce398\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A <strong>website redesign<\/strong> entails a comprehensive overhaul of your existing web platform. Whether it&#8217;s due to <strong>outdated design<\/strong> or non-compliance with <strong>navigation standards<\/strong>, our expertise in UX design* ensures an apt visual refresh.<\/p>\n<p><strong> Technical issues<\/strong> like web <strong>security<\/strong> concerns or <strong>bugs<\/strong> may also prompt the need for an upgrade. In such cases, a technical overhaul becomes imperative.<\/p>\n<p><strong>User feedback<\/strong> often sheds light on site deficiencies. In every scenario, we commence with a thorough <strong>audit of your current site<\/strong>.<\/p>\n<p>From there, <strong>we guide you<\/strong> through each stage of the redesign process, ensuring alignment with web standards and user expectations.<\/p>\n<p>The extent of changes in your website redesign depends on the underlying reasons.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157d37a elementor-widget elementor-widget-text-editor\" data-id=\"157d37a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>*<strong>UX design<\/strong>, or User Experience design, entails a deep understanding of web browsing behaviors, staying updated on web trends, and comprehending your target audience. This ensures that your website aligns perfectly with the expectations of your users.<\/em><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54be4fa1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"54be4fa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410ba971\" data-id=\"410ba971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20c084ea elementor-widget elementor-widget-premium-addon-button\" data-id=\"20c084ea\" data-element_type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-sm premium-button-style1-bottom\" href=\"https:\/\/wizacom.fr\/contact\/\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\tContact us\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-469602f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"469602f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b82edee\" data-id=\"b82edee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bcc5ce premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"8bcc5ce\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h2 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tWhat do you keep from your old site when you redesign it?\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248d262 elementor-widget elementor-widget-text-editor\" data-id=\"248d262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not everything from your current site needs to be discarded during a redesign! At wizAcom, we understand the value of <strong>retaining key elements<\/strong> when revamping your website. <strong>Your traffic history<\/strong>, for instance, serves as a valuable asset, bolstering the reputation you&#8217;ve built with search engines over time.<\/p><p>Similarly, your <strong>existing content<\/strong> presents an opportunity for <strong>improvement<\/strong>; we review and rewrite it to enhance accessibility and optimise it for SEO.<\/p><p>Our goal is to make your <strong>content more engaging<\/strong> for visitors while ensuring it remains relevant to search engine algorithms like Google&#8217;s.<\/p><p>Additionally, we consider <strong>your<\/strong> <strong>multimedia assets<\/strong>, such as images, PDFs, and blog posts. Through a comprehensive content audit, we identify which elements should be retained, either in their entirety or in part.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cca21f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2cca21f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c17cbe3\" data-id=\"c17cbe3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-809b2ad premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"809b2ad\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h2 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tThe risks of a site redesign for your SEO\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h2>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc82ff3 elementor-widget elementor-widget-text-editor\" data-id=\"dc82ff3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to website redesigns, preserving <strong>your<\/strong> <strong>existing SEO rankings<\/strong> is paramount. SEO, or search engine optimisation, is the cornerstone of achieving high rankings in search engine results pages, such as Google, organically, without relying solely on paid advertising.<\/p>\n<p>To delve deeper into this topic, explore our article on the <strong><a href=\"https:\/\/wizacom.fr\/en\/seo-article-rewriting\/\">significance of optimised copywriting<\/a><\/strong>.<\/p>\n<p>Redesigning your website carries inherent risks, particularly concerning SEO. The primary objective during a redesign is to <strong>sustain the positions of your well-ranked pages<\/strong> on search engines. However, one major risk is the potential decline in traffic if the redesign isn&#8217;t properly managed from a <strong>technical standpoint<\/strong>.<\/p>\n<p>Therefore, it&#8217;s crucial to employ appropriate <strong>methods and tools<\/strong> to ensure that your old site&#8217;s performance is maintained while enhancing the visibility of your new pages. With <strong>wizAcom&#8217;s expertise in website redesigns<\/strong>, we utilise advanced techniques and tools to safeguard your existing SEO rankings and optimize the visibility of your redesigned pages.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5afdfbb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5afdfbb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-287daa6e\" data-id=\"287daa6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c46784a premium-testimonial-separator-row elementor-widget elementor-widget-premium-addon-testimonials\" data-id=\"c46784a\" data-element_type=\"widget\" data-widget_type=\"premium-addon-testimonials.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t<div class=\"premium-testimonial-box\">\r\n\t\t<div class=\"premium-testimonial-container\">\r\n\t\t\t<i class=\"fa fa-quote-left premium-testimonial-upper-quote\"><\/i>\r\n\t\t\t<div class=\"premium-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-testimonial-img-wrapper circle\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wizacom.fr\/wp-content\/uploads\/favicon.png\" alt=\"favicon\" class=\"premium-testimonial-person-image\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"premium-testimonial-text-wrapper\">\r\n\t\t\t\t\t<div >\r\n\t\t\t\t\t\t<p>We&#8217;ve leveraged our experience in <strong>redesigning over 20 websites<\/strong>, including those for international companies. Through this journey, we&#8217;ve gained valuable insights that can <strong>save you time and effort<\/strong>. Allow us to guide you in preventing your traffic from plummeting and ensuring that your visitors remain at the heart of your new site.<\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-testimonial-author-info\">\r\n\t\t\t\t\t<h3 class=\"premium-testimonial-person-name\">\r\n\t\t\t\t\t\t<span >\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/h3>\r\n\r\n\t\t\t\t\t<span class=\"premium-testimonial-separator\"><\/span>\r\n\r\n\t\t\t\t\t<h4 class=\"premium-testimonial-company-name\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a target=\"_blank\" class=\"premium-testimonial-company-link\">\r\n\t\t\t\t\t\t\t<span >\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<i class=\"fa fa-quote-right premium-testimonial-lower-quote\"><\/i>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc6509f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dc6509f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14df1b3\" data-id=\"14df1b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3157bff elementor-widget elementor-widget-premium-addon-button\" data-id=\"3157bff\" data-element_type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-sm premium-button-style1-bottom\" href=\"https:\/\/wizacom.fr\/contact\/\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\tContact us\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f56658f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f56658f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-525f6fe\" data-id=\"525f6fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a3e80 premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"a2a3e80\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div class=\"premium-title-container style1\">\n\t\t<h3 class=\"premium-title-header premium-title-style1\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\n\t\t\t\tRemove zombie pages to maximise your SEO\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<\/h3>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51269d4 elementor-widget elementor-widget-text-editor\" data-id=\"51269d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>During a website redesign, we conduct a comprehensive audit of your existing site to <strong>identify any &#8220;zombie pages&#8221;<\/strong> \u2013 those with empty or low-quality content, errors, or unoptimised tags.<\/p>\n<p>These pages can drag down the overall SEO performance of your site, affecting other pages negatively.<\/p>\n<p>Our goal is to help you discern which pages to retain, which to remove, and how to optimise the assets of your old website effectively.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Website redesign on the horizon? Don&#8217;t fret about losing everything! Dive into our expert tips for ensuring a seamless transition to your new website. #SEOTips<\/p>\n","protected":false},"author":3002,"featured_media":548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":[],"categories":[31],"tags":[39,40],"yoast_head":"<title>Website redesign: safely transform your online presence | Blog<\/title>\n<meta name=\"description\" content=\"Website redesign on the horizon? Don&#039;t fret about losing everything! Dive into our expert tips for ensuring a seamless transition to your new website. #SEOTips\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wizacom.fr\/en\/website-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website redesign: safely transform your online presence | Blog\" \/>\n<meta property=\"og:description\" content=\"Website redesign on the horizon? Don&#039;t fret about losing everything! 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